Sameer Nair: “Producers & writers should have a genre-driven strategy, not a platform-driven”
Eminent storyteller and CEO of Applause Entertainment – Sameer Nair weighed in on a new-age web show event at Vidnet 2022 in conversation with the legendary film critic and journalist Rajeev Masand. With the rise of game-changing production studios and content houses, the recipe to blockbuster content has been upturned. India has entered an era of creative storytelling where filmmakers and writers are treated as the heroes, and web-shows and movies are block busters based on the plots. The focus in storytelling is now more on proactive content as against lazy content with a known face to save the project. During a fireside chat with the well-known film critic and journalist Rajeev Masand, held recently at Vidnet Summit 2022, eminent storyteller and CEO of Applause Entertainment, Sameer Nair burnished his thought leadership and affirmed the new commandments to successful content while he addressed an audience comprising of writers, new age filmmakers and industry leaders. Uncovering som...