Ithra project brings VR monsoon rains and more to London
England is famous for precipitation but the showcase of a Saudi-based artist's conceptualisation of Anticipation of Rain offers a new dimension on the familiar. The environmental reflection by Naima Karim is a virtual reality exploration of environment’s relationship with rain as experienced in Bangladesh, the Netherlands and Saudi Arabia. It even incorporates the smell of rain from Switzerland. “I love monsoon rain,” she told a gathering a London's County Hall. “This is so exciting, romantic and at the same time it is very scary because it destroys a lot. Creative Solutions Demo Day at London's County Hall by The King Abdulaziz Center for World Culture “Ithra”. “I wanted to connect my childhood memory of monsoon rain with my audience.” The presentation is one of five projects that came out of a year-long programme themed “Digital Immersive Content Creation”, whittled down from 30 ideas by 59 creatives in Saudi Arabia by the Ithra project. “The UK is a global hub of innova...