Rajeev Jhawar Usha Martin focuses on enrichment of the product mix through new product and new market

Rajeev Jhawar Usha Martin has been the Managing Director of Usha Martin Limited since May 19, 2008.  He is also a director of Neutral Publishing House Limited.  Rajeev Jhawar has been the Vice Chairman of Usha Martin Education and Solutions Limited since September 2010.  The company has been bringing rich experience in the management of industrial enterprises for more than a decade.  His leadership qualities, sharp business acumen, deep understanding of business administration and strategic decisions led the group to a higher growth trajectory.

Rajeev Jhawar shares his observation about the industry post covid. After the coronavirus, the industry witnessed a pandemic and subsequent lockdown disrupted overall economic activity. The Indian steel industry struggled to keep pace with the sharp fall in steel demand.  Adverse market conditions forced steelmakers to cut their operations by up to 50% by the end of 2019-20 and early 2020-21. Rajeev said while the demand for wire rope in the international market was very modest, domestic demand in various sectors was very low due to the lockdown in the wake of the Covid-19 pandemic.

Further, Rajeev Jhawar, Managing Director of UML made his views on the various stimulus measures taken by the government to enhance the growth of the economy. Rajeev Jhawar also said that the various measures announced by the central government to stimulate the economy are likely to bear fruit after the monsoon. While the pandemic has not yet been eradicated, the growth is likely to occur as all the industries had learnt to live together with the pandemic.

Rajeev Jhawar, Managing Director at  
Usha Martin Limited is the son of
Brij Kishore Jhawar. 

Usha Martin Limited is currently gearing itself up to deal with all possible opportunities and adversaries during these uncertain times. Rajeev Jhawar identifies that the future is highly dependent on ability and success of the policy makers across the globe to implement reforms for equitable and sustainable economic growth. In a bid to improve profitability in the current environment, Usha Martin and Rajeev Jhawar have been focussing on enrichment of the product mix through rejigging of the sales mix, new product development and new market development.

Usha Martin Limited always strives to improve the quality of their  products to enhance value for customers. Leveraging the capabilities of R&D facilities in Italy and India and modifying the designs of their products based on geographies and needs of the customers are carried out for this purpose. Rajeev Jhawar also ensures that the company work closely with their R&D centres to enhance daily manufacturing efficiencies.